MTV has stopped pretending they still show music, removing the words “Music Television” from their logo. Of course, MTV these days has about as much to do with music videos as AT&T has to do with telegraphs (that’s what the second ‘T’ stands for). But as with AT&T, the initials will stay the same for branding purpose, their true meaning hidden in plain sight.
Can I just say, though, that this quote belongs in the PR Flack Hall of Fame:
“The people who watch it today, they don’t refer to MTV as music television,” the net’s head of marketing Tina Exarhos said in a statement. “They don’t have the same emotional connection that, say, the people who are writing about [the logo change] do.
Translation: “Go ahead and make your snarky comments, journalists — if you don’t mind looking like a bunch of out-of-touch old fogeys!”
It’s the kind of brilliant pre-emptive strike that would give Dick Cheney a boner.